Idea Validation Framework
Validate your business idea or product with our proven framework. Stop failing.
How it works
Specify ICP
Come up with different niche ICP (Ideal Customer Profile) for your product and choose which ones to try out.
Define Value Props
Brainstorm on your product's value propositions for the different ICPs (Ideal Customer Profile).
Summarize Message
For each ICP, summarize an elevator pitch to guide all your communication and positioning.
Build Experiments
Come up with fast and easy ways to validate your assumptions with the specific ICPs. Run an experiment for each.
Helpful for every stage
Our Framework can help you through the different stages of your venture development
Validate Your Business Idea
Before wasting time and tons of money on building your product, you can validate if there's interest and intention to buy your product in a simple and cheap way.
Validate your idea →Find Your Niche
Ready to launch your product out into the world? The framework helps you find the ideal niche for your go-to-market strategy. Plus, you'll get a better understanding of potential acquisition channels and their costs.
Find Your Niche →Expand Product-Market Fit
Even if you already have a product and customers, this framework will help you tweak and perfect your narrative in order to reach Product-Market Fit or continue to grow beyond it. Validate your revenue and scalability potential and choose where to deploy your energy and resources.
Grow your Startup →Why most startups fail?
Validating a business idea increases your chance of becoming successful by 60%.
One of the biggest mistakes is not understanding your market.
Bad choices regarding the few resources in place are usually the death of a startup.