Idea Validation Framework
Validate your business idea or product with our proven framework. Stop failing.
How it works
Specify ICP
An Ideal Customer Profile (ICP) defines your perfect target customer. Start narrow and specific — e.g. "CMO of a Series A Fintech european startup" not just "startups".
Define Value Props
Map what your customer wants to achieve against what your product delivers. Keep each pair tight and specific — one want, one concrete outcome.
Summarize Message
Condense your ICP and value props into a single elevator pitch. This sentence guides all your marketing, sales, and outreach messaging.
Build Experiments
Design small, fast, cheap tests for each ICP. Think landing pages, cold outreach, or pre-sales. One experiment per ICP, one clear success metric.
Try it Yourself
Name you Idea, map your potential ICPs (ideal customer profiles), define specific value propositions for each one, craft elevator pitches to use as starting point and come up with experiments to validate your assumptions and collect real world market data to help you validate the opportunity.
Helpful for every stage
Our Framework can help you through the different stages of your venture development
Validate Your Business Idea
Before wasting time and tons of money on building your product, you can validate if there's interest and intention to buy your product in a simple and cheap way.
Find Your Niche
Ready to launch your product out into the world? The framework helps you find the ideal niche for your go-to-market strategy. Plus, you'll get a better understanding of potential acquisition channels and their costs.
Expand Product-Market Fit
Even if you already have a product and customers, this framework will help you tweak and perfect your narrative in order to reach Product-Market Fit or continue to grow beyond it. Validate your revenue and scalability potential and choose where to deploy your energy and resources.
Why most startups fail?
Validating a business idea increases your chance of becoming successful by 60%.
One of the biggest mistakes is not understanding your market.
Bad choices regarding the few resources in place are usually the death of a startup.