AI Marketing Assistant
Meet Cory, an AI marketing co-founder for early-stage startups: a short onboarding chat in, a tailored strategy and 12-week tactical plan out.
How Cory Works
Onboarding
Tell Cory about your company, your goals, and your target audience in a simple chat interface.
Strategy
Cory generates a comprehensive marketing strategy tailored to your specific needs and industry.
Tactical Plan
Get a detailed 12-week execution plan with specific tasks, channels, and content ideas.
Execution
Cory helps you execute the plan by generating content, emails, and managing your team's tasks.
Inputs & Outputs
What Cory asks for, what it returns.
- Company context — what you do, stage, current revenue if any.
- Goals — the marketing objective you want hit in the next quarter.
- Target audience — who you're trying to reach and why they buy.
- Current stage — idea validation, launch, or post-PMF growth.
- Marketing strategy — positioning, target customer, channel priorities.
- 12-week tactical plan — dated weekly tasks with channels and content.
- Draft content — blog posts, email sequences, ad copy, social posts aligned with strategy.
- Ongoing execution support — follow-up iterations as you run the plan.
Marketing for every stage
AskCory adapts to your startup's current stage to provide the most relevant marketing activities.
Validation Phase
Focus on finding your Ideal Customer Profile (ICP) and testing your value proposition. Cory helps you craft the perfect messaging to validate demand before you build.
Start Validating →Go-To-Market
Launching your product? Cory builds a comprehensive Go-To-Market strategy, identifying the best channels and tactics to get your first 100 customers.
Launch Now →Growth & Scale
Ready to scale? Cory analyzes your data to optimize your marketing funnel, reduce CAC, and identify new growth opportunities to expand your reach.
Scale Up →Why Marketing Matters
Poor marketing is a top reason for startup failure. Don't let your great product go unnoticed.
Founders spend too much time figuring out marketing. Cory does the heavy lifting for you.
Move from idea to execution in minutes, not weeks. Get a plan and start executing immediately.
Methodology
Scope
Built for early-stage founders who don't have a dedicated marketing team yet — solo founders, small founding teams, and startups between idea validation and post-PMF growth. Post-PMF, Cory becomes a force multiplier for your marketing hires rather than a replacement.
Approach
Cory is grounded in startup-specific marketing frameworks (ICP, positioning, JTBD, channel-fit). The onboarding chat extracts the few facts that actually drive a marketing plan, then produces a structured output — strategy, tactical plan, content drafts — rather than a wall of generic advice.
Limitations
Cory does not replace judgment on positioning or brand. Treat the strategy as a strong first draft you iterate on with real customer feedback. The 12-week plan should be reviewed weekly against actual results — kill activities that don't move the metric, double down on ones that do.
FAQ
What is the AI Marketing Assistant?
A reference page for Cory (askcory.ai), an AI marketing co-founder built by Build Up Labs. Cory onboards your startup through a short chat, then generates a tailored marketing strategy and a 12-week tactical execution plan.
Who is Cory for?
Early-stage founders who don't have a marketing team yet, or solo founders who need to get to a coherent marketing plan fast. Cory adapts to your stage — idea validation, pre-launch, post-launch growth — and recommends activities appropriate to where you are.
How is this different from asking ChatGPT for marketing help?
A general-purpose LLM will give you generic advice. Cory is grounded in startup-specific marketing frameworks, asks the right onboarding questions, and produces a structured output — strategy, tactics, and a dated execution plan — instead of a wall of text. It also follows up: you can execute tasks inside Cory rather than copy-pasting plans.
What do I get out of the onboarding?
A comprehensive marketing strategy covering positioning, target customer, channels, and priorities — plus a 12-week tactical plan with specific weekly tasks, channel recommendations, and content ideas you can start executing immediately.
Is Cory free to use?
Cory offers a free tier you can start with. Visit askcory.ai for current pricing and plan limits.
Does Cory replace a marketing team?
For early-stage startups with no marketing hire yet — effectively yes, for strategy and tactical planning. As you scale past PMF, Cory becomes a force multiplier for your marketing hires rather than a replacement. The goal is to make founder-led marketing tractable so you can run it yourself until a full-time hire is justified.
Can Cory help with content generation?
Yes. Once your plan is set, Cory can generate content drafts — blog posts, email sequences, ad copy, social posts — aligned with your strategy and voice. You still edit and approve; Cory handles the blank-page problem.
Why do 14% of startups fail because of poor marketing?
Because most early-stage founders have great products but no coherent way to tell the right audience about them. A lack of focused positioning, wrong channel selection, or inconsistent execution means even strong products go unnoticed. Structured marketing — even basic — dramatically reduces this risk.